About Us

Our Mission

FitWit’s mission is to provide world-class fitness instruction to people of all fitness levels through outdoor group fitness camps, fostering community spirit while helping individuals achieve their personal goals.

History

FitWit is an Atlanta company, created by Josh and Erin Guerrieri in 2005. At the time, both Josh and Erin were teaching and coaching in inner-city Atlanta Public Schools, and they saw the need for quality fitness and tutoring programs for the students they served. The combination of these two programs – personal fitness training (FIT) and academic tutoring (WIT) – proved to be an effective blend in addressing a traditionally underserved student population.

While FitWit launched new programs for students, it also began molding its defining program – the adult fitness camp. These early fitness camps evolved into what is now the ground-breaking FitWit® training program devoted to challenging fitness across all elements while tracking performances and building community within the participants. Josh Guerrieri, a NCAA national qualifier in the decathlon and American Council on Exercise-certified personal trainer, created the FitWit program from his own athletic experience and cutting-edge research that explores how people best improve their total fitness level. Thus, a new fitness genre was born – group fitness training with an emphasis on individual performance improvement and a commitment to building community within the camp and neighborhood.

The original camp in Grant Park in Atlanta has seen exponential growth since its inception. Proof of FitWit’s effectiveness lies in its 80-90% retention rate (those campers opting to sign-up for consecutive camps) – an extremely high rate for any fitness program. Fearing a “watered-down” version of the original camp, FitWit has been slow to grow to other locations, instead opting for recruitment and training of quality trainers to carry out the mission. But in 2008, the FitWit program was successfully replicated in Decatur, Georgia, and Columbus, Ohio, with additional sites planned for 2009.

The increased interest in these fitness camp programs created opportunities for more time slots and new locations, but it also took some resources away from the student programs. So much so that it become necessary to recommit to the origins of FitWit. This renewed commitment came in the form of The FitWit Foundation – a non-profit organization created to combat childhood obesity and education inequality in the under-resourced communities of Atlanta. Though a completely separate entity from FitWit LLC, FitWit donates 5% of its profits from every adult fitness camp to The FitWit Foundation. The FitWit Foundation is then able to create exciting fitness and tutoring programs that are then offered FREE to low-income young people in the Metro-Atlanta area. Hence, the original vision of FitWit is being fulfilled, building community through fitness.